by JAK | Dec 31, 2006 | big ideas, culture, development, idealog
It is the end of 2006 and the beginning of 2007 which is a popular time to take stock and think about what we might want to do differently in the coming year? When we are growing up we have many well meaning people trying to guide us. We may even be doing this to our...
by JAK | Dec 6, 2006 | general business, idealog, industry futures
It is a truism that people don’t trust companies – they trust individuals. An example of this comes from a recent Australian survey. “Trust is the way most Australians define a great brand. When asked to rate factors that defined a great brand, nearly all the...
