by JAK | Mar 28, 2007 | crmthinking, general business
It may sound obvious, but not every CRM project has a plan or strategy in place. Sometimes a business will ask its IT guys to implement a CRM program (they mean an application) when they should really be asking for a CRM programme of work. If you are in the situation...
by JAK | Mar 14, 2007 | big ideas, general business, industry futures
On hearing the news that MTV are handing over control to viewers Ben McConnell remarked that – Control is really out of control. “MTV says it will create thousands of new niche-oriented sites based on its programming and invite viewers to participate with...
by JAK | Mar 12, 2007 | crmthinking
Welcome to the second in a series of posts on CRM* (*Customer Relationship Management) made simple. Each post on the topic is in response to questions I have been asked as a specialised CRM consultant over the past few years. The aim is to summarise some of the key...
by JAK | Mar 3, 2007 | crmthinking
This is one of the questions I get asked often by people researching whether to invest in a CRM system for their business. The benefits of each use will differ depending on whether you are a business employee, business owner, customer or partner of that business. I...
