Basically the market works on greed, it always has and always will. Greed, ambition, power and money. The more people have the more other people want it.

That’s why markets look so good at the top. If inflation fears receed in the US and the bond falls below 5% then it could be happy days all around but with oil seemingly unstoppable its hard to see a good end to this latest market rave.

That aside i believe Murdoch is on the right path. As i’ve written before i think the web is helping make the economy more efficient and the process is well underway. However, there may be some serious disruption to come, such as the disappearance of print media…note i say print media and not reading stuff in print.

Imagine if you could print off your own “paper’ each morning with bits from many different sources without all the stuff you don’t want.

Papers are fast becoming inefficient ways of providing us with the information we require. At VortexDNA we are working on ways of making the web more relevant to the user. This ultimately is what Murdoch is doing.

He is looking into the future and not worrying too much about how its going to happen. As noted above he can afford to take his time. He’s making a big bet but i think he’s confident it will come in though it may be a rough race.

Clearly he’s paying top dollar but brands are important. They won’t disappear that fast if they are maintained but if they are hung out to dry….poooof they will go under.

The system is deconstructing……….media is just one place. It’s happening in financial markets too……..then it will happen in the corporate legal system……the wheels are turning.

This will happen whether the markets tank or not, it’s just a question of time.

Great examples and good questions to think about. It all makes the takeover look even more fascinating.