Over here Marc Lehmann referencing the next post. The real facebook deal

Mary - 30-40% of leads from the net - that is a great number. You must have really developed the trust side of your branding very well.

Almost a year ago I wrote on building trust online and mentioned the example of LinkedIn and used Reagans farewll speech as a part of it. That link is Trust and Verify

Thanks again.

Thank you for the generous mention in your post. In recent years I’ve been getting (at least most years) about 30-40% of my business (residential real estate sales) from the web - mostly from my personal websites but sometimes from other online venues as well.

I think that what has helped the most was exactly what you identified: respecting the client or prospect, providing assistance without being pushy, and a few other things, such as a quick response and being fairly transparent, or just “being myself”.

Since the websites have been good to me, recently I have branched out into blogging. Still learning a lot there but it’s been fun and interesting and I’m starting to see the return on effort.

What is neat about clients whom I’ve met from the web (or the blogs) is that by the time they “step out of the shadows” for an appointment, a lot of times they feel like they already know me and are fairly comfortable with me before we’ve even met.

I love web marketing. It’s a great way to connect with people, whether they become your clients, associates or friends.

Thanks for the feedback … I really appreciate it.

M.