thinking: relating- celebrating :-)

I was on Twitter a couple of years ago and terminated my account after a few days as there was no one the network. I should have kept my account but who could have foreseen what has happened.

Twitter has had a huge rise in popularity in the past 6 months as celebrities and wannabes flock to jump on the bandwagon.

Despite the usual reservations that go with engaging in another layer of communications it is worthwhile setting up a twitter account to keep an eye on some of the players in your patch.

In a business context having access to a partially qualified SMS style list of “followers” which are like subscribers certainly has some attractions.

I’m told by some Vodafone customers that twittering via their phones is possible / I thought that was an SMS function but might be a different way.

I use Twitterrific which is a mini application on an iTouch and that keeps it all away from the desktop.

From my experiences the real time aspect works best when there is instant feedback on an idea or a question. There is always crossover between business and personal and many of the best tweeters can mix both.

Especially after work hours it becomes more of a social water cooler and can be an instant alert if for example something is on teev that is amusing or there are some good guests on Jon Stewart for example.

Updates or “tweets” that I hate the most are ones which are “something interesting here go to the link. ” Yeah right you’re off my list buddy.

Originally there was a reciprocity concept – if someone follows you you follow them back but now there are so many time wasters on the system that it is better not to “follow” them.

Note: If you don’t follow someone you won’t see their updates.

Because of the 140 character limit it is mostly impossible to know what that link is and also it it way better if the tweet offers some instant information such as “a status” which is what it was designed for.

One person who has written two very useful summaries on the topic is Lance Wiggs so here they are:

How NOT to Twitter if you are a corporation
(VodafoneNZ account got hijacked by an idiot for a project)
and
How to twitter if you are a corporation
Lance is on the money with both posts but check the comments also as this is a fast moving river.

How to take advantage of Twitter

The real power of Twitter is the 1-1 interactions, and yet there are only so many people that sit in corporate relations units. Moreover their job should not be to look after every tech nerd’s customer complaint, nor to understand every bizarre happening on the internet”

Some NZ related tweets you may want to check out are

@lawgeeknz / Rick Shera

@TeamXero / Team Xero

@VodafoneNZ Vodafone – could be safe again if Paul Brislen has that account back but see How not to link first.

@lancewiggs / Lance Wiggs

@bernardchickey Finance – Interest rates

@gnat / Nat Torkington – conference maestro

@dialogCRM Jason Kemp which is me by way of comparison. As a media watcher my tweets are fairly random and wide ranging whereas most of the others on this list are more business focussed.

Many people operate corporate and private twitter accounts. Best to read the Lance Wiggs posts and comments to find out if that works.

Thanks for comments by Piero – check his stream out below.

@piero_ / Piero – strategic planner http://www.thewhispershop.co.nz/

Looks like you have visited before, you may want to subscribe to my RSS feed. Thanks again

This morning I was one of several thousand people who crossed the Auckland Harbour Bridge by foot and cycle.

There was everyone from babies to grandparents waiting patiently until about 9:45 when 8 break away cyclists crossed from Shelly beach anyway.

Very good to meet @rowsell who is cycling from Bluff to North Cape to raise awareness and funds for the Spinal Unit.  Good luck for the trip Vaughan. 

@ksuyin and @gnat were also there. Apparently Rod Oram and David Slack also. At one point I walked alongside ARC chairmain Mike Lee.

@rowsell on Auckland Harbour Bridge

Here is a photo of Vaughan Rowsell on the bridge from his twitter stream.

Seems like the official words was NO. Which predictably promted the opposite result.

“Wayne McDonald, the Auckland regional director for the New Zealand Transport Agency had repeatedly told those gathered they would not be permitted to cross the bridge, but …”NZ Herald

In my view the NZTA mismanaged this and ended up blocking 4 lanes when they could have kept everyone on two.

If I remember my reading of “The Prince” correctly this could have been so they can say they were outnumbered and keep face as well as hoping that the blowback from annoyed motorists might cause some friction.

Of course I couldn’t possibly say that but considering the smart thing was to say YES it does seem like a natural consequence that might benefit more debate.

The Auckland Harbour Bridge is 50 years old. Despite plans for rail, cycles and foot traffic it has been cars only all the way. Despite reports no progress has been made and so perhaps todays protest might help.

I first crossed Sydney Harbour Bridge in 1985 and most visits I am then I walk or cycle across. It is never crowded but when petrol hist $2 per litre again it will be sorely needed.

The Transport Agency should drop the “Road” part from their name. Might help them find out what their “mission” is. They think it’s roads for cars.

We think otherwise. It was a nice day for a Sunday morning walk.  Thanks to the organisers and the police who for the most part were very helpful.

Update 25th May: I did tell one official telling a child that they’d have something to talk about for morning report. Despite the potential for upsets most people seemed very sensible and restrained all things considered.

Like most of the people there I was unsure if they were an official NO or not.

I assumed that when people moved forward that permission had been granted.

The really big surprise was the way in which most media have reported on a historic event which for everyone there was a celebration of people power and possible change.

I just watched a TV presenter from TV1 here attack the protestors rep, the police and the RTA representative. That kind of reactionary behaviour might make a news programme more drmatic but it is also a key factor in why mainstream media is losing its grip.

Considering estimates of people on the bridge range from 2,000-5,000 there was no shortage of people who could have been asked about their morning walk.

I rather preferred this view in Burn Fat – Not Oil – As David Slack writes

“What we asked for was the chance to ride and walk across the bridge and remind everyone that there are other ways of moving Aucklanders around their city.

We say our way is healthier, cheaper, and kinder to the planet.

We say that it’s time to do some fresh thinking. Time and time again, the only mode of transport that gets the lion’s share of public funding is the almighty car.

Even though it costs a fortune. And even though the oil is running out.

Cycle lanes could do us so much good, and make so much economic sense in the long run, it’s remarkable, really, that we’re having to argue over the soundness of them.”

Thanks David.