by JAK | Feb 22, 2012 | big ideas, industry futures, online marketing
So what do bananas have to do with branding? We now live in a world where the back story to our brands is as important as the one constructed by the PR people and the marketing team. Branding is a 2 way process and anyone in the branding foodchain can tell their story...
by JAK | Feb 7, 2012 | big ideas, culture, industry futures
As promised I finished reading Jeffrey Sachs – “The Price of Civilization” – Economics and Ethics After the Fall. The book was an easy read but at the end of it left me feeling somewhat underwhelmed. Rebooting the US economic and political...
