by JAK | Mar 31, 2014 | big ideas, crmthinking, industry futures, video
In 2011 and 2012 I taught a class on digital marketing at a local business school. Part of the fun was to explore the ways that changes in the make up of the various online marketing systems were offering up new alternative ways to reach customers by using social...
by JAK | Oct 30, 2012 | big ideas, culture, online marketing, TEDx
One of my projects is to reflect the core concepts and learnings of Digital Marketing to some business students. The challenge in an academic forum is to bring real world learning into the classroom. The use of social media to engage in a meaningful way between...
