thinking: relating- celebrating :-)

We have been hearing that Facebook is due to hit 500m users this month.

As a student of human behaviour this seems to be one time when the passenger get to be the driver in pretty much any way they choose.

Unlike in many areas Facebook is ideal for 500 m niches of 1 and that works pretty well for everyone. Expression is a very powerful thing.

You may have seen an earlier version of this video.

I watched the Digital Nation documentary on the multi tasking clicking on everything that moves lifestyle that many of use are heading towards. Is this wholesale immersion helping us or hindering us while making us feel like we are doing better than we really are.

Perhaps the illusion of instant activity is not just amplified by the web but actually it is distorting our perspective. (Cue Rat in Cage song here. ) See how easy it is to be distracted even by the good things we love.

View Digital Nation Chapter 1 Distracted by Everything here.

It seems that at least some of the really frenetic texting, facebooking, sm twitching is very much an illusion when it comes to focus. Here are the other chapter headings below.

• Chapter 2 What’s It Doing to Their Brains?
  Tests given Stanford multitaskers yield troubling discoveries. Other research into Net use and the brain raises more questions.
• Chapter 3 South Korea’s Gaming CrazeSome cautionary lessons from a country where Internet addiction has become a public health crisis.
• Chapter 4 Teaching with TechnologyTeachers are embracing digital media–’it keeps students engaged; new skills are needed for a new age.’ But is there a catch?
• Chapter 5 The Dumbest Generation?The debate has just begun on whether we are losing as much as we’re gaining in a 24/7 wired world.
• Chapter 6 RelationshipsMillions of people are inhabiting the Net as if it were a real place, satisfying the urge to connect to others in online games, virtual worlds.
• Chapter 7 Virtual WorldsSecond Life offers a totally new reality for humans, says its creator — and IBM has begun shifting its meetings into this virtual space.
• Chapter 8 Can Virtual Experiences Change Us?The U.S. military is using virtual spaces for PTSD therapy and for flying drones in Iraq while based in a room in Nevada.
• Chapter 9 Where Are We Headed?A school is organized around learning through video games–maybe its students are getting something we aren’t yet able to measure or recognize.

—- Very Much worth a look —-Watch it online

Anyone who has been around for more than a decade will have seen incredible change come – and go.

“Action is no substitute for direction.” Me

I actually wrote that more than 20 years ago in a list of recommended reading books that I used to try and compile every year or so.

Outcomes are what really counts most of the time. And yes there are many distractions along the way. For my 2 cents – I reckon switching down a gear and going to the film festival or for some really long swims works better for me.

At least that is the plan.

For years we ‘ve had endless conversations about online traffic. Now its all here and on tap I believe it is time to be more selective. Sure not every movement means anything in the way that sometimes a cigar is just a cigar but lets see some outcomes other than burnout and various over use symptoms.

Traffic is NOT the same as engagement. A like on facebook is not the same as a comment on a blog but the ability to click on the like button does give some clues. #justsaying (like they do on Twitter:)

So is a Facebook fan worth anything ?

I’m sure that there are some formulas.  All fans are different and their FB activity may give some clues as to what their influence or “clout” might be.

If only life was that easy to quantify.

Mashable had some ideas on what FB, LinkedIn and Twitter might be worth. A simple division of total by numbers of actual users might give some ideas.

Of course Linkedin may well be close to reaching full potential and actual earnings. For FB and Twitter they have yet to really monetize much more than a fraction of what they might be capable of.

In a few weeks I’m off to my 4th WordCamp. WordCamps are community organised and local events for bloggers and othere users of WordPress.

What I really, really like about the WordCamp crew is that everyone has a story and often they are are extrememely proactive about projects and outcomes.

WordCampNZ is on Aug 7th & 8th at Unitec in Mt Albert Auckland. Feel free to come along and join in. Go on change the world with us.

Here are just 16 of the speakers ( * a few more to be annouced)   who will be sharing their insights with us.

• Bill Bennett – Writing Online
• Sacha Dylan – Who Are Your Audience
• Alex Shiels – Automattic
• Jeff Ghazally – extending WP e-Commerce through Plugins
• Dan Milward – WP e-Commerce
• Robert Popovic – BuddyPress
• Quintin Russ – WordPress Security
• Grey Lynn 2030 – Community Management Suzanne Kendrick & Pippa Coom
• Courtney Lambert – Marcomms
• Online Video – Wine Vault Way Jayson Bryant
• HTML5 & CSS with Darren Wood
• Advanced Webhosting with Liz Quilty
• Jo Couchman Creative Web Ideas
• SEO 101 for WordPress Michael Brandon – Searchmasters
• Mogul Time Matt Miller
• Blog Design – Rachel Cunliffe

A few weeks back Microsoft paid a large sum for a very small slice of Facebook. There has been a lot of commentary but this post makes the most sense and includes some very good underlying reasons for that deal.

For some earlier discussion see Microsoft & Facebook on Rods blog. And over here on the valuation implications More on the MS/Facebook deal which quoted Nicholas Carr.

My comment at the time was: (It seems like the deal is much more about the advertising rights than anything else. This paragraph below is a direct quote from one of the news.com reports.)

“In a conference call on Wednesday afternoon with press and analysts, Van Natta and Kevin Johnson, Microsoft’s president of platform and services, emphasized that this deal is all about the existing advertising partnership between the two companies, which has been going on for over a year now. Facebook founder Mark Zuckerberg, it should be noted, was not present on the call.”

However Marc Lehmann* has absolutely nailed it in his excellent post on the topic -Facetime with Facebook Bought Cheap. You should read his whole post – it is so good I wish that I wrote it.

(Marc is Founder of Saasu.com – and previously a Debt/Equity Trader at Deutsche Bank.)

Marc notes about 10 of benefits this deal achieves for Microsoft.

• Buys probably the equivalent of 10′s or possibly close to 100 million dollars worth of PR. Online, paper and TV. Screen real estate for 3 months as people speculate. So their Facebook spend isn’t 260mio already it’s a lot less.
• Wash Facebook brand onto Microsoft’s brand.
• Makes it easier for Microsoft to buy a blocking stake later. They already have a start now.

These are just the first 4 -read the rest of his list. And even better -this paragraph near the end.

And the best M&A trick of all is…
Microsoft pays up for the first chunk, then the seller/victim re-benchmarks price in their mind and any suitors that come along look cheap and nasty.

As a result new suitors say no to Facebooks attempts to get some price tension. The new suitors don’t even try. Then all of a sudden Facebook is left with their initial investor who has only bought a small percentage.

Time passes, more time passes and Facebooks business model of low cash and high cost is starting to show particularly as the US economic slowdown hits. What do you know Microsoft does not want to pay the same price any more.

There is a much bigger story on the Microsoft / FaceBook deal as Marc highlights extremely well.

Blog Note: If you spotted that my post frequency has been down lately – here is what happened. WordPress completed not 1 but 2 version upgrades (now at 2.3.1) recently and I thought my upgrade processes were at fault. Consequently have rebuilt the entire blog not once but 3 times!

After hours of testing on mirror sites and the live version finally concluded that at least one of my plugins was at fault. Today I found out which one that is – have now fixed the problem and there will be some catch-up posts including one on WP plugins and how you can maybe save some time if you have WordPress and run into similar issues.