Why understanding the Why is Vital

Anyone who has worked in marketing or sales roles especially knows that it is much easier to support a product or service that you believe in when the idea behind it is compelling and believable. Understanding why companies do what they do turns out to be a big part...
TEDxAuckland on Sept 26

TEDxAuckland on Sept 26

The 16 speakers for TEDxAuckland have been announced this week. Here they are with twitter links where I could find them – feel free to adapt and share with friends. The event is on Sunday 26th of September. Cindy Gallop – The world is coming to...