Influence Scores: A Gateway Drug
It has been fascinating to watch twitter and other social mediums develop over the past 3 years or so.
I work on lots of projects and as one person in the video below says the 11,000 names in his contact database built over many years are a very real measure of influence that will never be reflected in a Klout score.
Note: Klout is like a short hand measure of social influence and this was the topic. For example see Zena
Last week I spoke with a couple of people I hadn’t had much contact with for 10+ years and when the time and the opportunity is right we can still get projects done. We don’t need to be following each other on twitter for any of that. Although that does help but not for reasons of influence.
Yesterday morning I spotted a project on twitter that promoted a fair amount of offline contact. What was important was that the connections were made and to some extent twitter was the wallpaper that helped us do that.
However the “that” part are very real outcomes which is the ultimate measure of influence. To paraphrase Malcolm X “use any and every tool necessary” to get the job done.
The other interesting point about this video is the 6 way conversation screens and that it was conducted on a Google hangout. Every day I work in virtual teams with others around the world and being able to vision switch through the equivalent of a 6 camera conversation is a good reason to have a look at google hangout.
David Armano writes in his post called When it’s OK to put your Klout Score on your Resume
“Recently I participated in a Google Hangout with Gini Dietrich (Arment-Dietrich PR, SpinSucks and Inside PR podcast), Andrew Grill (CEO of Kred) and Zena Weist (Expion) moderated Shel Holtz and Neville Hobson. In it we had a spirited debate on the state of digital influence, what it means and how it gets measured.
I stressed the value of outcomes when we evaluate the meaning of digital influence because in order to claim to be influential, there has to be an outcome associated with it. Maybe that’s when you should put your Klout score and other digital metrics on your resume–if you’re expected to leverage your digital influence as part of your job and have the outcomes to back it up, then the value of your social graph is in play.”
Enjoy the discussion below: we had fun recording it.
I met David Armano at a conference in Melbourne a while back and pleased to hear some of his stories again.
The video is a treasure trove of great content. I keep thinking about the Fast thinking / slow thinking metaphor where Klout is a fast thinking kind of shorthand.
All of my projects are focused on outcomes and while social media is a valid topic – too often I think most of the discussion is just about the tools. When the tools get better we will all do well to forget about them and look to outcomes much more. So ironically here is another discussion about a tool…
Also good to hear was some positives about blogging because I know that while it is fashionable to think 140 characters is enough there is still a need for content origination and discussion.